How do we create invitations to play? That’s what we think of when we choose the toys to fill The Shop. Play is so integral to learning and development, so we hand-select toys with open-ended qualities that invite children to explore, create, and imagine. To help you introduce our toys in your child’s play environment, we have the Replay: a curated list of themed activities that invite your child to discover different ways to play with a toy.
Each Replay also comes with a list of book recommendations that give your child the opportunity to explore the toy in different worlds. Behind the Replay is our hope that the toy becomes a favorite, one that they return to again and again, and one that will mark their memory, and yours, of these days when play was their only work.